29 October 2019 | 8:30am - 12:30pm
Century Club, 61-63 Shaftesbury Avenue, London, W1D 6LQ
The digital advertising world has gone programmatic. Every year, an increasing amount of total ad inventory is traded programmatically. But while in some ways the programmatic industry looks mature, in other respects, it’s still evolving, as header bidding replaces the waterfall and Private Marketplaces become the norm.
At the Programmatic Summit, we will look at these developments in detail, through quick-fire presentations from industry experts, followed by in-depth round table discussions. Whatever questions you have around Programmatic, the Programmatic Summit is where you’ll find the answers.
Babs is focused on first party data, digital content creation and programmatic media buying. He is a creative individual with over 12 years’ experience in digital advertising demonstrated by developing meaningful brand equity platforms, content marketing strategies and cause marketing programs. Babs is a highly motivated self-starter with the ability to work autonomously but also very comfortable with collaboration. He currently serves as a DCO Lead for Nestlé.