29 October 2019 | 8:30am - 12:30pm
Century Club, 61-63 Shaftesbury Avenue, London, W1D 6LQ
The digital advertising world has gone programmatic. Every year, an increasing amount of total ad inventory is traded programmatically. But while in some ways the programmatic industry looks mature, in other respects, it’s still evolving, as header bidding replaces the waterfall and Private Marketplaces become the norm.
At the Programmatic Summit, we will look at these developments in detail, through quick-fire presentations from industry experts, followed by in-depth round table discussions. Whatever questions you have around Programmatic, the Programmatic Summit is where you’ll find the answers.
Elli accidentally stumbled into the world of media after her studies and 14 years later she is still very much a part of it. Elli began her career at the FT and spent many years working with international clients on cross-platform solutions. After a quick side step in the world of ad tech, she returned to the FT as its global head of programmatic and a year later she joined the Condé Nast International ranks to shape and streamline the way the business sell its inventory programmatically across titles and markets. Having had the privilege of working for very premium publishers throughout her career, Elli has been and continues to be an evangelist of the power of premium content and the incredible results brands can reap from that context.
Programmatic Trading Manager for EMEA, at BBC Global News; Emily is responsible for overseeing the development of programmatic advertising across the portfolio of BBC properties represented by Global News Limited within Europe, Middle East and Africa. Prior to the BBC, Emily has worked at Google, and The Guardian.