Programmatic - UK Summit

27th September 2017 | 09:30 - 15:30 | UK

The Royal Society of Chemistry, Burlington House, Piccadilly, London W1J 0BA

Programmatic trading is dominating the digital ad landscape, but many marketers are still unclear on the results it can deliver on mobile. We aim to change that.

The Mobile Marketing Programmatic Summit aims to address the most pressing questions around how programmatic works and its impact on mobile marketing. How does it tie in with your overall digital advertising strategy?

How is it evolving: where do Real Time Bidding, Private Marketplaces, Curated Marketplaces and Automatic Guaranteed fit into the programmatic landscape?

No matter what your question, be it simple or in-depth, our speakers and panellists are there to help you understand this key marketing technology and leave the event more confident and prepared for 2018.

Programmatic has revolutionised the digital advertising business, but in the mobile world, it's still in its evolutionary stages, characterised by excitement and hype, but also, a great deal of confusion.

At the Mobile Marketing Programmatic Summit, we will take delegates beyond the hype to explain what mobile programmatic is, how it works, and what the opportunities are for their business to use programmatic to target individuals on mobile at scale, with contextual relevance.
Through a series of keynote presentations from programmatic experts at leading brands and mobile ad tech companies, panel debates and interactive round table discussions, delegates will have the opportunity to cement their knowledge and understanding of this fast-moving and increasingly important topic, as well as ask the questions that they need answers to.

 

 

SPEAKERS

Cadi Jones

Commercial Innovation Director

Clear Channel Outdoor

Joe Clo

Head of Advertising

UNILAD

Andrew Morsy

General Manager

Sizmek

Ian Harman

Head of Demand for UK and Southern Europe

SpotX

John Stoneman

Managing Director, Europe

TripleLift

Fabien Couasnon

Head of Programmatic

Mozoo

Chris Childs

Managing Director UK

TabMo

Emily Macdonald

Head of Programmatic, International

DigitasLBi

ATTENDEES

EVENT PROGRAM

SESSION 1

LISTEN - 09:30


Keynote Talks

(Break for coffee at 10.55)

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SESSION 2

LEARN - 11:10


Interactive Roundtables

(Break for lunch at 13:10)

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SESSION 3

DISCUSS - 14:00


Keynotes, Panel and Ask Me Anything

(Finish at 15.35)

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